BREAKFAST WITH POSSE
With Clara Diez
For our second edition, we spent the day in Madrid with POSSE muse Clara Diez. Through Formaje, she has found a way to share not just cheese, but the stories, landscapes, and traditions it carries. Rooted in quality and care, Clara’s philosophy extends to how she dresses, the way she lives, and the tender moments of early motherhood she treasures most.
Muse: Clara Diez
Photographed By: Bastien Lattanzio
What does a typical morning look like for you in Madrid? Are there any particular rituals that help you begin the day with intention?
My day always begins with a coffee first thing in the morning. Since becoming a mother, I value that ritual even more - though coffee has always been the way I start my day - because those first sips allow me to slowly and silently reflect on the day ahead. I try to wake up early enough so that I don’t have to rush through it. It’s a brief but essential moment to organise my thoughts before everything starts moving.
What first drew you to the world of Formaje?
Cheese is a world I arrived at almost by accident; it wasn’t something “planned.” I first entered this field through a cheesemaker who was a friend of my family, and from there I began working with small producers across Spain and abroad. Over time, I came to understand that cheese is a cultural totem: it represents ways of living and of relating to the natural environment. It is a living portrait of the history of each territory. The possibility of sharing this message with a wider audience, not only for them to listen, but also to experience it at home by discovering, enjoying, and sharing some of the best cheeses in the world - was what ultimately gave shape to our project.
Do you think of cheese as a medium of storytelling, and if so, what stories do you hope to share through your work?
Absolutely. Cheese has become the channel through which I speak about the values and principles that matter most to me. Through cheese we talk about culture, about landscape, about the relationship between food and its natural and social environment. We also believe cheese can bring joy through its enjoyment, which is a gift in itself - you can literally taste a philosophy. Cheese invites us to reflect on ways of living and consuming. In our case, working with artisanal cheese means embracing practices and worldviews that are very specific, and that’s what we try to convey through our brand. Above all, we aim to invite people to look at the world around them with sensitivity and appreciation for everyday life.
How would you describe your personal style, both in the way you dress and the way you curate your life?
I would describe my style as quite functional: comfort and confidence are essential for me when it comes to dressing. I usually choose clothes that allow me to forget what I’m wearing and focus on what I’m doing throughout the day. Comfort often comes from good tailoring and high-quality materials, which I tend to prioritise. I live my life in a similar way: I try to dedicate my time to meaningful experiences with the people I love. It’s a constant work of “clearing out,” whether in my wardrobe or in life: making space only for what truly feels good and enriching. Quality over quantity - it may sound like a cliché, but it’s essential.
How do you balance the demands of running a business with the tenderness and unpredictability of new motherhood?
One of the wonderful things about motherhood is how quickly it rearranges your priorities for you: if you had doubts about what truly matters, motherhood will decide–so long as you’re willing to accept that raising children requires a more adaptive, gentle, and generous approach to life. For me, it has helped reinforce certain virtues, because it takes you out of yourself and places you in the space of care. Those attributes are directly applicable to business and, in fact, to life as a whole. Nothing is as important, except for what really is, and deep down, we all know what that is.
If you could capture one feeling from these early days of motherhood to carry with you forever, what would it be?
The profound love you feel when your baby recognises you: those first smiles when they see you appear, the confirmation that your presence makes them happy. That is pure gold.
