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ZDnet
- 29th November 2012
“News that women are being outnumbered by 95 percent would be a huge cause for alarm in most parts of our society, but for the Australian startup industry, this is just business as usual.”
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Australian Women Online
- 18th November 2012
“Australian entrepreneur Rebekah Campbell has received $1.2 million in funding for her latest project – a lifestyle, fashion and culture social media platform called ‘Posse’ – from some of the world’s top start-up investors, including Silicon Valley venture capitalist Bill Tai.”
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Business Review Weekly
- 15th November 2012
“I came up with the idea for Posse in 2009. I put in about $100,000 of savings and two friends invested $50,000 each. We paid a developer to build a website prototype.”
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Australian Financial Review
- 24th October 2012
“IT is not the only sector where female employees are a little thin on the ground, but with the digital economy now worth $100 billion in Australia, you would expect women to make up more than 19.7 per cent of employees.”
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Domain Sherpa
- 17th September 2012
“When pursuing an unproven business idea, most people would be more likely to hand register a $9 domain name around which to build a business, rather than spend their savings for a down payment on a home. But Rebekah Campbell, who was called “the woman who bought a domain name instead of a house” by The Sydney Morning Herald, is not most people.”
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The Age
- 16th September 2012
“Success has never been more scrutinised since YouTube and the iPhone put it within easy reach of seemingly anyone who can upload a comic pratfall or dream up a killer app.
The successful band manager turned tech entrepreneur Rebekah Campbell analysed hit songs for qualities that might be useful for creating hit web start-ups.”
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ShoeString.com
- 13th September 2012
“For the last couple of weeks, new startup Posse has been admitting a limited number of individuals into it’s “gates” every day. The company founded by Rebekah Campbell made a major pivot recently and closed another 1.2 million dollar funding round from a group of US and Australian based investors.”
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ShoeString.com
- 12th September 2012
“Darling Harbour was buzzing yesterday with over 1000 startups, would be entrepreneurs, social change agents and investors yesterday for the 2012 Sydstart event – Australia’s largest professional Startup Expo and Conference.”
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Valerie Khoo
- 10th September 2012
“An entrepreneur’s work is never done.
This is especially true when you first launch your business and you are the chief cook and bottle washer, and pretty much everything else in between.”
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Marketing Mag
- 5th September 2012
“Australian start up Posse – a social search network for real world places – has taken aim at Google’s social search shortcomings and plans to upstage Yelp and Foursquare as a source of recommendations for restaurants, bars and shops.”
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The Australian
- 4th September 2012
“POSSE.COM, a powerful new community website backed by local and Silicon Valley heavy hitters, is gearing up for a US launch with ambitious plans to reach 10 million active users and a million retailers in two years.”
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Onya Magazine
- 28th August 2012
“Posse is an online place where users can build their own ultimate street filled with their favourite stores from anywhere in the world. They then combine their street with the streets of their friends to build an awesome town filled with peer generated recommendations.”
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Anthill Online
- 22nd August 2012
“This week marks two years since I dissolved my successful band management company to focus full-time on my startup. I’d just completed my first large fundraising round where 21 individuals had written me personal cheques to invest in the business.”
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Sydney Morning Herald
- 2nd August 2012
“When Rebekah Campbell first thought of the idea for her start-up Posse.com, she was saving up a deposit for a house.
She was so convinced about her new idea that she sunk her $28,000 deposit into buying the domain name.”
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Business Review Weekly
- 24th July 2012
“With her 12,000 word manifesto, Why Women Still Can’t Have It All, published in The Atlantic magazine, Anne-Marie Slaughter obviously struck a chord. But in the seemingly endless commentary in response to the article, the focus has been on the career women employed in corporations and government.”
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mUmbrella
- 10th July 2012
“The start up was formerly a music event ticketing peer-to-peer site, but closed down and
relaunched after deciding that the core idea was not scalable in the Australian market.”
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Better Communication Results
- 5th July 2012
“There’s a new social network in town and it’s rustling up some interest in interesting places.
Posse.com aims to tap into the power of personal networks to help bricks and mortar businesses become more successful.”
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Killer Start Ups
- 26th June 2012
“While exploring coral along the Great Barrier Reef, Rebekah Campbell escaped a posse of sharks and simultaneously came up with the idea for her startup…
OK, that’s not true. And sharks don’t travel in posses.
No, when severe drought caused crocodiles to surround her home looking for food, she used social media to summon a posse of friends to rescue…
OK, that’s not true either, but the real story of Posse is pretty incredible, too.”
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Start Up Smart
- 26th June 2012
“Today, I'm writing from my tiny hotel room in downtown Palo Alto.
We launched Posse two weeks ago and I can report that the time since then has been tough.
Everything about starting this company has been hard: raising the first lot of money, hiring then un-hiring multiple people
(lawyer, accountant, directors, staff, several technology partners), building the music product only to discover annoying
barriers to scale, launching retail to discover customers didn't want to use it, running out of money, raising money again.”
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Precinct News
- 25th June 2012
“A woman standing on the stage in a stylised 1950s bathing suit and cap told the audience about the joys of water ballet.
A radio announcer and self-confessed maths geek tried to convince the crowd that prime numbers are sexy.
The creator of a garage sale trail in Bondi talked about how the idea has exploded across Australia.”
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Business Review Weekly
- 22nd June 2012
“ Rebekah Campbell is feeling equally excited and exhausted by the mid-June launch date of her website, Posse. It’s third time lucky for the start-up.
“It feels different to the other product launches,” she says with a smile but with her head resting on her hand. “We’ve learnt so much every time.””
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